Define and Refine Your Content Strategy with An Army of Writers

“We try to publish two blog posts a month.” 

“We know we need a newsletter.”

“We want SEO content.”

Does any of this sound familiar?

These snippets might be part of an excellent plan, but they aren’t the plan.

Why you shouldn’t start blogging (yet)

Ever played a game of darts while blindfolded? The chances of hitting the target are very low. You’ll be lucky even to land the dart on the dartboard.

If you throw around content ideas without knowing your target and the best path to it, you’ll get the same result.  Just like in blindfolded darts, you are practically guaranteed to be disappointed. But it’s not entertaining.

This phenomenon is especially disappointing when it happens with a retainer relationship. By months 3-4, you begin to feel concerned about the retainer, but you’ve heard that content marketing takes time. So, you give it time.

Months 5-6, you are really starting to wonder about the value. Where are the results? This is when people lose faith in content marketing.

Your blog is active, but no customers are coming.

You keep putting out articles. Crickets.

How do you paint a house?

Have you ever hired professional painters? They come in and spend most of their time taping and tarping. If they are good, they will spend a ton of time on prep and a fraction of that time on painting.

Adequate preparation = Outstanding result

Success is in the prep.

Begin with your target, and then create a map to get there.

With a clear strategy, you will know your target and the best way to reach them. You’ll aim and throw effectively, with eyes open.

Don’t waste time and money on content without a clear goal and roadmap. Every piece of content should take you a step closer to your business goals. 

HOW

Don’t just go through the motions. Find out where you’re going and how to get there. 

Our strategy session gives you the roadmap.

We will give you a plan for what type of content to use, where to use it, why that modality is best, and how it will help you. 

Our promise to you

After our 90-minute strategy session, you will feel more confident and clear-headed about the why behind every single asset you create for your business.

If you’ve ever felt like you were blogging for no apparent reason….

If you’ve ever wondered if you need a white paper, but you’re not sure why….

If you’ve ever wondered whether your website inspires your audience to get in touch….

If you’ve ever wondered how to connect with your audience in a meaningful way….

If you know you need content but you don’t want to spin your wheels or waste your money….

Our strategy session will help you.

The outcome you can expect

We’ll uncover your company’s core values and themes to develop a strong content strategy that you can use for a year.

You can hire us to write the content… or not! The roadmap is yours to implement in any way you choose.

Your Big-Picture Vision

We will deliver a customized, actionable content plan that you can rely on for the next 12 months.

We’ll clarify and strengthen your company’s brand voice, and we’ll identify the main hubs around which to build your content. The voice and hubs provide the foundation that supports your content. Every asset will build on the foundation, with a clear purpose. 

Your action plan ensures that your company is known for the right things.

The value we offer

Content to answer the reader’s questions before they are asked. 

Content to establish your authority and expertise. 

Content to tell search engines who you are and what you do.

Content to help you engage one-on-one with your target audience.

We help you articulate the message that your reader needs to hear and the best way to package your assets to be as accessible and impactful as possible.

We tailor your content plan to the opportunities and obstacles your company is facing right now.

Let’s chat about how a strategy session can help you reach your goals.

An Army of Writers strategy session process

We’ll schedule a 90-minute call with your company’s decision-makers. The founder, the CEO, the CMO—the people who have the vision. During this call and through many questions, we’ll discuss your company’s strengths, market position, audience, product, and service. Although every session is highly individualized, the basic structure will be something like this:

• Brainstorm 10-20 differentiators for your business and select the ones that best match your brand.
• Discuss where you see your company in one year and in a few years.
• Craft statements to communicate the differentiators.
• Uncover the right message and the best channels to reach your target audience.
• Identify gaps in your current strategy and your existing content.
• Organize a content roadmap to span one year, including topics, keywords, outlets, and an editorial calendar.

Every part of the meeting is tailored to your business and goals.

You will receive a written content strategy plan.

How much does a strategy session cost?

Do you have that one outlier asset that gets five times the traffic of your next most popular piece of content? How much would it be worth to you to learn how to replicate those results? It’s possible. We can help you. 

You can compare the price of our strategy session to these typical expenses:

LESS THAN 1 MONTH
OF A SOCIAL CAMPAIGN

Our strategy session costs about what you might spend on two months’ worth of blog posts that may or may not help you achieve your goals.

Or what you might spend on a targeted ad campaign that leads your prospects to questions instead of answers. 

It’s about one-quarter of the cost of a smallish new website.

It’s less than you would spend for a single month of a social media campaign.

Our strategy session is $3,250.

After the strategy session, you’ll have a clear path to your content goals. 

Most importantly, you’ll feel assured about where your content is headed, why to format and deliver assets in a particular way, and how your content will help you hit your target.

Our roadmap takes the blindfold off.

Preparation breeds success.

An Army of Writers is the only multi-disciplinary writer group in the world made up entirely of experts.

A strategy session with us is a savvy way to maximize the efficiency of the time and money you spend on marketing content. The roadmap puts you in the driver’s seat. You’ll get to choose the direction you take. You’ll move forward toward your marketing goals with purpose and insight. 

We’d love to meet you face-to-face. Schedule a no-obligation video call today to tell us about your business and learn more about working with An Army of Writers.